Arts Marketing & Visual Communications 2 Brand Guide Assignment

In an integrated assignment module for Visual Communications 2 and Arts Marketing, I actively contributed to developing a comprehensive brand guide for Echevaria.co, a florist business. Our task involved analysing a creative design brief, skilfully using Adobe design software, and producing a consistent set of thematic publications. The iterative process of reviewing and refining our work ensured a high standard of creativity and professionalism, earning praise from our lecturers. This project significantly deepened my expertise in brand strategy, design communication, and digital content creation.

For Echevaria.co, I conducted thorough research on the brand and its target audience, crafting the content and establishing the brand guide's tone of voice. Additionally, I formulated a strategic marketing plan to effectively promote the company and its offerings. Utilising Photoshop, Illustrator, and InDesign, I employed design principles such as typography, illustration, and photo collage to create a visually appealing and consistent brand guide. Overcoming challenges in teamwork and time and resource management, I collaborated closely with teammates, adhered to the creative brief, and incorporated valuable feedback from lecturers. My commitment to print-friendly and web-ready design ensured the brand guide aligned seamlessly with the company's overall branding.