Arts Marketing & Visual Communications 2 Module: Brand Guide Assignment

What I Did.

Through my Visual Communications module I was involved in creating a brand guide for the florist business Echevaria.co. My team analysed a creative design brief, where I worked closely with my teammates, who were working on the visuals while I was preparing the content for the brand guide. Together, we were able to consistently publish thematic publications that were relevant to the brand.

I researched Echevaria.co extensively along with its target audience in my to inform the position the position of the content. We established the brand's tone of voice, messaging and other key themes that could appeal to customers. I also designed a smart marketing plan that suggests efficient ways to promote the company and their products or services. During the project, I had regular conversations with my team members to make sure the content matched their design work and the final product fit the creative brief.

Despite difficulties in carrying out market research and talking to my teammates, it really was fun. I actively sought and incorporated valuable feedback from lecturers on a continuous basis, which helped refine our work. It taught us the value of working together to achieve our common objective. Going through numerous drafts until we reached a result that met our vision showed me how production works and how we need to adapt continuously.

What I Learned.

Working on this project allowed me to strengthen my skills in branding, content and brand communication. I learned how to craft effective content that really resonates with the audience and is important for branding. I also learned the importance of differentiation in a competitive market which helps to find a unique identity for the brand to attract potential buyers.

The issues I had while performing market research taught me the importance of proper communication with peers and managing my time effectively to make the project successful. Working together with my teammates and feedback from lecturers allowed me to improve my work and helped me enhance my teamwork and leadership skills. I came to appreciate my teammates’ different perspectives that helped in enriching the creativity of the work and creating a stronger product.

Goals for Continued Learning.

In the future, I plan to develop my skills in Brand Strategy and Content Creation through more opportunities in Marketing and Communications. I will attend effective writing, branding and digital marketing strategy workshops to enhance my technical skills besides keeping up with the industry.

In addition, I want to see what opportunities open up for me to apply my learning in the real world and get brand development experience. I also wish to take up projects that push me to think more about audience engagement and effectiveness. I have reflected on my project deeply and it has strengthened my resolve to create impactful visuals. I look forward to applying the lessons learnt in my future.