Work-Life Experiences

What I Did.

At Singapore Book Council, I interned as a marketing intern. I worked to promote literary initiatives and enhance the organisation’s visibility within the community. A major part of my work involved managing various communication channels such as e-newsletters, social media, and SBC website. I created marketing collaterals for the council’s mission and upcoming events.

Alongside my team, I assisted with the organization and promotion of major events like the Asian Festival of Children’s Content and the Singapore Literature Prize. I managed the logistics of marketing materials that promoted the mission of the council and upcoming events. I aided in the formation of social media marketing campaigns to showcase the events and promote awareness in the community.

During my internship, I had some challenges. For instance, meeting deadlines and production of promotional material in time. I had to make sure everyone speaks the same language through all channels. Moreover, I had to adjust to the dynamic nature of event promotion, where changes occurred at the last minute. These obstacles made me better at managing my time and working out the best ways to talk to my teammates and others.

What I Learned.

This internship has provided me with relevant knowledge of marketing in the field of literature. I learned how to create effective messages that can get the attention of a varied audience with my digital marketing and communication skills. Handling the organization’s social media taught me the importance of uniformity and brand voice in all forms of communication. It also taught me to be dynamic and adaptable according to real-time needs.

Furthermore, I got to manage events and market them, which taught me about all the logistical work that goes into getting ready for literary events. Working with a committed team made me appreciate the collaborative efforts and communication towards achieving the same objectives. Ultimately, this experience made me more enthusiastic about promoting literature and the arts in Singapore and further ignited my commitment to doing this.

Goals for Continued Learning.

In future, I hope to further develop my marketing and communication skills by taking on more opportunities in the arts and culture. To improve my technical skills, I hope to take part in workshops on digital marketing strategies, content creation, and audience engagement which will also help me stay updated on current trends.

I would also like to take on leadership roles in future projects to help me in coordinating the marketing effort. Furthermore, I plan to participate in literary events and join organizations that allow me to meet other writers and learn about literary happenings. This experience has made me more devoted to standing up for literature and the arts, which I hope to do in the future with lessons learnt from this internship.